Client: Lola Speak
Niche: Mobile App & Languages
Deliverables: • Content Strategy (competitor research + content plan) • Social Management (account management + posting)
Objective: I collaborated with Kobra Agency & my role was to oversee weekly niche/trend research, composing a weekly content plan for content creators to follow, suggesting revisions if needed. Another responsibility was account management, posting and engaging with the audience.
💌 During the project our main three goals were to increase brand awareness through social channel such as tiktok, building community and gaining new users through organic growth (no paid ads).
💌 At the end of our collaboration we were able to achieve metrics such as gaining over 43 thousand followers, while our content was reaching over 5 million people with over 59 thousand likes.
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After analyzing our target audience (English learners, beginner/intermediate level) we decided to use the strategy that forced us to put us in their shoes. The content had to be easily-digestible, short and satisfy the dopamine rush by providing educational context.
We collaborated with creators that represented the target audience, young and energetic models that were given directions and were mentored along the way.
This project’s main platform, Tiktok, required us to post from a location that would allow us to reach international students. I took over account management and was posting at specific schedule daily.
“Thank you very much for the results you’ve made so far with our socials! During the first 2 months, the team managed to increase follower count from 0 to almost 30K. We were highly satisfied with the content quality and creativity. Videos worked well as in organic promotion as well as for ads!”