Client: Crimson Education
Niche: Education & Consulting
Deliverables: • Content Planning (strategy & research + content plan) • Content Creation (video production + editing) • Social Management (tiktok account management + posting + engagement) • Results Overview (analytics overview + strategy adjustments)
Remote, ~2 year collaboration.
Objective: In order to grow brand awareness we built a community. We fostered a safe place to talk about achievements AND struggles, AND failures and other things young teens experience during the application process.
FUN FACT - This project’s original and only deliverable was to create content for Tiktok.
After reels started growing popularity in US, we expanded the package to just reposting same content from tiktok which resulted in over 6 million views from reels alone.
How’s that for organic growth?
Other examples include 1,500,000+ views (Hardest AP Classes…) 1,300,000+ views (Top 10 Colleges…) 700,000+ views (Top 5 Ivy League…) 300,000+ views (10 Jobs in Marketing…)
https://www.instagram.com/reel/C6rVKSJSsRP/?utm_source=ig_web_copy_link
https://www.instagram.com/crimsoneducation/reel/CowCuD-vrdJ/?hl=en
https://www.instagram.com/crimsoneducation/reel/CrIhpk2tB9s/?hl=en
https://www.instagram.com/crimsoneducation/reel/Co6azmKNcW3/?hl=en
https://www.tiktok.com/@crimson.education/video/7293328778170879275?is_from_webapp=1&sender_device=pc&web_id=7504393185591526943
Recognizing trend patterns is a key part of working in social media.
We recognized the importance of blending in with the audience to build a truly genuine community of students.
We went to one of top SoCal university and asked students questions. Some silly questions, some serious ones.
100,000+ views on a SINGLE reel
Watch one of the videos we filmed on campus at University of Irvine, CA →
https://www.instagram.com/crimsoneducation/reel/CxMjGUaLskt/?hl=en
Instead of creating a social media presence my focus is always on intentional and results-driven content. I do what works best and my clients see results.
“We truly appreciate all your hard work and creativity in creating content for our channel. Your contributions have been invaluable!”