Client: Carve Amore
Niche: Jewelry & Customizable Gifts
Deliverables: • Content Creation (photo production + editing) • Social Management (account management + posting) • Digital Marketing (ads design + influencer marketing)
A little about how we created effective ads and initiated collaborations with creators below!
Objective: During my collaboration with Carve Amore my main role was to manage social media channels such as instagram and tiktok. It was important to utilize social media often in order to stay relevant within the sentimental gifting niche.
💌 This project started as a design-based project. My client reached out to create a branding that incapsulates the concept. Along with branding we developed a packaging design and additional social media assets.
💌 As a coordinator, I oversaw project management of anything creative-related, outsourced creators to utilize in our micro-influencer marketing strategy, and expanded on developing further strategies.
https://www.tiktok.com/t/ZP8BEPLbh/
https://www.tiktok.com/t/ZP8BEfbKD/
After analyzing our niche, something became very clear. In the world of nostalgic gifting – the story mattered the most. Our decision to research niches that may be interested in our product gave us the authentic and genuine gifting experiences that won the crowd.
As this project expanded, the demand grew and eventually the brand needed to take a hiatus. While our collaboration came to an end, the results we achieved can be an example of how making important decisions based on the nuances of each niche can bring success.
Often times influencer-marketing can seem intimidating and expensive, but working with various marketing budgets we learn how to bring results even when the resources may be limited. Anything is truly possible.
“Liza helped us so much. She handled our social media with much creativity and also designed packaging that really fit our brand. Everything felt professional but still true to our concept.”